ADDRESS DELIVERED BY THE CHIEF EXECUTIVE OF THE KOMFO ANOKYE TEACHING HOSPITAL (KATH) AT THE OFFICIAL LAUNCHING OF THE HOSPITAL’S REACTIVATED NEWSLETTER, WEBSITE AND NEW SOCIAL MEDIA PLATFORMS HELD ON THURSDAY, 22ND AUGUST 2019
DIRECTORS OF KATH
HEADS OF DIRECTORATES AND UNITS
MEMBERS OF THE DIRECTORATE MANAGEMENT TEAMS
MEMBERS OF THE KATH EDITORIAL BOARD
CHAIRPERSONS OF THE VARIOUS UNIONS AND ASSOCIATIONS AT KATH
MEMBERS OF THE MEDIA
DISTINGUISHED LADIES AND GENTLEMEN
It gives me great joy to stand before you today to witness the official launch of the hospital’s reactivated newsletter and website and the outdooring of its social media platforms. This is a day I have been yearning for since my assumption of office as the Chief Executive of this hospital and I am simply delighted that finally, we have all gathered here to observe this special occasion. I am most grateful to you all for your presence and hope that with your support, we are going to have a very fruitful event.
Distinguished Ladies and Gentlemen, as it is often stated, effective communication is said to be the life-blood of any successful organization. No institutional growth can be sustained without enhanced, effective and efficient internal and external communication on its operations. It is in the light of these that institutions and companies that want to succeed in their sphere of operations have made conscious efforts to establish, deepen and sustain their mode of engagements and communication with their key stakeholders. Over the years, KATH have had its own way of achieving these with various degree of success. However technical challenges, lack of executive support and funding all conspired to derail or impede the effective execution of a robust communication culture at the hospital.
For instance, the hospital’s newsletter which used to be published regularly went out of print for years. The hospital’s website also went under after being attacked by internet hackers. Mindful of the crucial importance of information flow to the transformational agenda of the Board and Management of the hospital, I directed that steps be taken to reactivate the two channels of communication after years of being in limbo and also the establishment of new social media platforms. An Editorial Board made up of representatives of the various professional groups with the flare and special competencies at the hospital was subsequently constituted to oversee the execution of the directive. After a period of technical bottlenecks and with the constant support and reminders from the Board, I am happy that their months of sacrifices and hard work have paid off and today we have gathered here to witness an important moment in the communication management set-up of the hospital.
Distinguished Ladies and Gentlemen, the reactivation of the hospital’s website and newsletter and the introduction of its new social media platforms are meant to complement but NOT to replace, our traditional face to face interactions and engagements with the stakeholders, within and outside the hospital.
As Management, we have a comprehensive set of mandated engagements that are carried out at the hospital as part of efforts to deepen the exchange of information. Apart from those spearheaded by the Executive Management, several other engagements are carried out by the Directors to facilitate the flow of information and feedback.
Among others the following deserve particular mention;
- The House Committee mandated under the Ghana Health Service and Teaching Hospitals’ Act, Act 525, which was non-functional at the time I assumed office that has been established to improve Management’s engagement with staff.
- The Medical Director holds monthly meetings with all Heads of clinical Directorates and Units
- The Director of Nursing Services has the Nurses’ Peer Review Forum with all Nurse Managers and In-charges and another engagement with Chief Nursing Officers on monthly and bi-weekly basis respectively to deliberate on issues affecting the performance of duties and other related operational issues on nursing of patients.
- The Director of Administration also has his Business Forum with all Business Managers
- The Director of Pharmacy and Director of Finance all have similar arrangements with their line Managers working for the various Directorates and Units.
- Most Directorates and Units hold daily clinical review meetings and Management has also mandated General Staff Durbars at least once every month at these levels.
Distinguished Ladies and Gentlemen, Management has also taken steps to improve its engagement with its external stakeholders, especially the media and most importantly the patients. With the media, we have three formal platforms during which Pressmen have unfettered access to engage the Chief Executive and the rest of Management. These are the End-of-Year and Mid-Year Performance Review workshops of the hospital and the End-of-Year Press Soiree events that we have religiously held for years now.
In the interest of patients, other clients and the general public, five Desks have now been set up at the hospital to give the opportunity for this category of stakeholders to make complaints, enquiries and suggestions during their visit to the hospital. These “Complaints and Enquiry Desks” are located at the OPD area of the Family Medicine (Polyclinic) Directorate, Specialist Consulting Room One, A&E Centre and the Public Affairs Unit. Just recently a booth has been created at the ground floor of the A-Block for the same purpose. The hospital has also re-introduced Suggestion Boxes at strategic areas of the hospital to further allow stakeholders to reach out to Management.
Distinguished Ladies and Gentlemen, as indicated in my introductory comments the reactivation of the hospital’s newsletter, the “KATH News”, and the website, www.kathhsp.org as well as Facebook, www.facebook.com/kathhospital and Twitter handle, www.twitter.com/komfo_anokye provide a plethora of opportunities for real-time engagements and information flow between the hospital and its stakeholders.
With a bouquet of both traditional face-to-face and modern communication platforms now in place, it is envisaged that the information gap that has hitherto existed between the hospital and its key stakeholders will be greatly improved for a very harmonious working environment in the hospital.
Distinguished Ladies and gentlemen, it is significant to note that apart from the newsletter and the website coming back to “life”, this is the first time in the history of the hospital that it has officially registered its presence on social media with the opening of a dedicated Facebook and Twitter accounts. It can therefore, be deduced from this action that Management is indeed committed to engendering a strong engagement culture through the adoption of both traditional and emerging communication technologies. It is my hope that the Editorial Board chaired by the hardworking Dr. Collins Kokuro, Honorary Senior Specialist in the directorate of Internal Medicine, will continue to work assiduously to sustain all the platforms to enhance the information management structures of the hospital.
Management is currently collaborating on the development of an App to further engage the public and would-be clients on our clinical services to facilitate a more reliable appointment system. When completed this App will be linked with our Website for easy operation and application.
For you members of the media fraternity, I wish to invite you and encourage you to make maximum use of all these portals to access as much information as possible for your work. You are also welcome to seek any further clarification, especially from the Public Affairs Unit of the hospital on issues concerning the hospital.
Before I bring my address to a close, let me thank again Dr. Kokuro and his committed Editorial Board members for the good job done so far and the Hospital Board also for its promptings and support for this project. The Public Affairs Unit led by the workaholic Kwame Frimpong deserve the special commendation of my good self and the entire Management for effectively coordinating all the activities of the Editorial Board and today’s launching event. I have no doubt that the Editorial Board with the support of all of you stakeholders will assist with productive comments to help make further improvements in the content and utilization of the platforms so that the objectives for their establishment will be fully realized.
On this note, it is my pleasure to declare the hospital’s newsletter, KATH NEWS, website, www.kathhsp.org, Facebook account, www.facebook.com/kathhospital and Twitter handle, www.twitter.com/komfo_anokye, dully launched.
Thank you and may the good Lord bless you all for your attention.